Avancé Trading Co. Ltd. established in 1962 as green tea bagger and wholesaler and in 5 years, constructed Tokorozawa factory for green tea processing. The company incorporated into Kunitaro Co. Ltd. capitalised at 5m JY in 1973 following with the study of a coffee franchise system which is opened model shops of its kind. In 1996, the company started a tearoom business, including “Cafe-rent Shop” and “Avance Shop” as trial business status. In about 10 years, they secured the traceability (tea and seaweeds). Also they expanded the 3rd floor of a new factory to 2,244 m2 at Shizuoka factory site to meet the specifications of HACCP, and raised the internal pressure to provide measures against the prevention of the open air and insects from coming. The new merchandise development factory was newly equipped with powdering facilities free from lumps and steam-used automatic sterilisation operation equipment. The factory also developed the technology of separate tea bags designed for extraction into PET bottles. The company has now over 60 employee with sales volume of 3.5m YJ in Japan.