Yaokin engages in the design, production and sale of a wide variety of confectionery, ranging from light snacks and sweets based on original fun ideas to nostalgic candies beloved for generations. The company delivers fresh products to children throughout Japan and the rest of the world, cultivating the dreams of those who love fun and delicious food. They strive to create a rich environment for children through innovative treats that are popular and safe. In 1960, Yaokin opens for business in Taihei, Sumida Ward, Tokyo as a producer and wholesaler of confectionery food products. In about 20 years, Head office relocates to a new office building constructed in Yokokawa, Sumida Ward, Tokyo. The most popular product of Yaokin is Umaibō or “delicious stick” which is a small, puffed, cylindrical corn snack. There are many flavours of Umaibō available, including savory flavours, such as salad, mentaiko, takoyaki and cheese; and sweet flavours, such as cocoa, caramel, and chocolate. Some flavours are discontinued after a brief period, while others become a staple. Annual sales of the company is over ¥13 billion with a capital of ¥10 million.