Meiji Co. Ltd. main business is manufacturing and sale of milk and dairy products, confectioneries, and other foods. Established on December 21, 1917, it has over 10000 employees and its annual sales in March 2018 was ¥1,073.655 billion. Meiji is number 1 chocolate manufacturer in Japanese market by sales. Their first chocolate was introduced in 1918, after which they released Meiji Milk Chocolate in 1926. This mellow chocolate is made from carefully selected ingredients and manufactured according to strict specifications. Its production process and delicious flavour have remained largely unchanged to this day. Meiji’s chocolate line-up includes nearly 130 products, including chocolate snacks and cocoa-rich chocolate.