KOIKE-YA, Japanese snack food manufacturer, produces and sells snacks and health foods. It had made first success of mass production for potato chips in Japan, and had developed a number of unique, original brands such as “KARAMUCHO” and “SCORN.” Koike-ya was founded in 1953 in Japan. In the beginning, Koike-ya was manufacturing and selling a rice cracker assortment and other Japanese traditional snacks. The history of Koike-ya’s potato chips began when Kazuo Koike, the founder of Koike-ya, encountered potato chips for the first time in a bar with a friend. Kazuo Koike was impressed by this tasty food he discovered for the first time. He was determined to make and spread such excellent food to many people. In 1967, after years of trial and error, Koike-ya became the first mass production company of potato chips in Japan. NISSIN FOODS CO. LTD. and JAPAN KOIKEYA CO. LTD. established a joint venture company in September 2013.